I actually frequent many SEO and Web Marketing forums on a daily basis every so often there is a debate about the SEO industry and strength. After being involved with a number of these arguments, it has become really clear that the key danger is the facts that no two SEO companies are alike and no single methodology. It is rather hard to make statements about the industry in general because is actually debatable what actually ‘SEO’ is. Mix in the truth that most SEO companies keep their methodology and advertising campaign strategies secret and we have a situation where every company is totally different with different results. his explanation
Fact 1: There is absolutely no single SEO methodology. SEO is actually defined by wikipedia as a process of bettering traffic from Search page results to a site. Of course, HOW they do this is the real question to result in the discussions.
Fact 2: The success of an SEO advertising campaign will depend on the site framework, websites content, keywords, technique used, and just how popular the site is. A website are unable to just rank for almost any arbitrary keyword. SEO is also not voodoo. It can be reasoning, problem solving, and Online marketing mixed together. If your site provides no value to users, it probably won’t rank.
Fact 3: Some ‘SEOs’ do search engine optimization and some do search engine treatment. Of course, it is all marketed as SEO. Unethical optimization provides results at any cost and is always short-term (usually ends in a prohibited domain name). Ethical search engine optimization opens up the site to the various search engines and provides permanent benefits.
Fact 4: Most SEO companies get paid whether or not your site gets any rankings. Unfortunately, this is the case with the industry. Most SEO companies implement A, B, and C and move on to another client. Ideally, the site ranks. If perhaps it doesn’t, they will have more clients.
Fact 5: Most SEO companies use both ethical and dishonest inbound linking strategies. To increase profits, it is very common for SEO companies to buy bulk links from India, links on spam/scraper websites, or sell large directory submission plans. It is also common for SEO companies to set huge amounts of the contract into inbound backlinks to replace the poor quality of the website search engine optimization.
I don’t think it is fair to define the industry as a whole without figuring away what is wrong with it and how SEO companies can overcome it. So, just how exactly do we determine what excellent and bad about the industry? I have now recently been involved with the World wide web for over a decade and, specifically, with the SEO industry for almost 4 years and I’ve seen the inner workings of major SEO companies and individuals clients who experienced been burned by way of a previous SEO campaigns. Along with numerous World wide web postings and forum arguments talking about the same basic problems, I’ve put together a set of the most frequent issues.
Problem 1: Responsibility for Results
It’s no secret that the huge majority of SEO companies take no responsibility for results. It is a fact that no Seo services can guarantee results (and if they do, they are lying to you). It is also a fact that the client is taking a risk by spending money with an SEO company that basically says ‘We’ll do what we can’. SEO companies simply ensure they’ll do the work to ‘optimize’ the site, but without full disclosure of their methodology, what exactly is the consumer paying for? No other industry sells an item with no guarantees and no specific set of work that will be completed. Of course, SEO work is actually the sales of information and keeping the details of a methodology is important, but the combo of secrecy and no responsibility for results really makes SEO campaigns high-risk. Therefore, how can an SEO company decrease the risk for the customer and provide the best grade of service?